ABACUS for Museums & Visitor Attractions

Museums and Visitor Attractions

The creation and operation of visitor attractions such as museums, galleries, science centres, heritage sites, zoos and aquaria, and theme parks can be a complex process. It requires informed management decisions to ensure that precious funding and resources are spent effectively.

Abacus provides a platform to bring together key visitor counting metrics with other operational data to give you a clearer picture of your operational performance to helps you to identify where improvements can be made.

• Understand daily, weekly, monthly and seasonal footfall trends
• Assess how different marketing activities drive footfall to your attraction
• Manage staffing levels to maintain good customer service whilst striking a balance between visitor numbers and staffing costs
• Monitor the flow of visitors between different exhibition spaces, shops and cafes to understand the appeal of different zones and help plan exhibit layouts
• Measure visitor interaction with specific exhibits
• Address queue management issues
• Share visitor counts with key stakeholders and funders
• Use visitor footfall data and as a KPI to help evidence improvements for funding applications.